Kaliedy uses email to stay in touch with its customers, and it wanted a way to test and execute against parameters like frequency, timing, and subject matter for every customer segment. Previously it had no way of performing systematic checks on the effectiveness of its email content.
They wanted to automate the customer’s pregnancy lifecycle whilst having the capabilities to drill down into their data to get a deeper analysis of customer engagement and behaviour through opens, click-throughs and conversions. Kaliedy needed a better way to gain an insight into its customers, to be able to improve the in-store experience. Its chosen partner would have to integrate with not just Kaliedy’s own systems but with third-party applications. Kaliedy need a solution to be able to manage customer data in a secure and compliant way.
How we did it
Ben Ward, Head of Digital
Kaliedy now sends automated, effective and timely personalised emails based on pregnancy lifecycles, customer behaviour and customer spending habits. Circulator’s Professional Services Team routinely delivers a huge volume of campaigns which have become central to Kaliedy’s advertising and marketing strategy. Circulator has also helped Kaliedy to lower operational cost of data management whilst providing assured best-practice data security and compliance.
Growth in online email revenue
Increase in click through rates
Increase in open rates